2. Developing an engagement strategy to influence policy

2.7 Summary

In this chapter, we have provided a set of tools and activities to help you define your policy-influencing objective and write your engagement strategy to achieve this objective. Here summarised are the various tools and activities, along with their relevant step number:

Step 1

Objectives. How to use a force field diagram and analysis to show what are the forces for and against change.

Step 2

Outcomes. Table listing nine stakeholder-focused outcomes and what to consider in each case. OM tool to select and categorise these as ‘expect to see, like to see, love to see’ outcomes.

Step 3

Theory of change. How to tackle drafting a theory of change in various contexts.

Step 4

Communications activities. Two approaches to communications activities: 1) specific policy position, diagram showing four communications methods including inside-track and outside-track; 2) knowledge-brokering for complex problems including informing, linking and matchmaking; how to write a communications strategy.

Step 5

Resources. Tips on identifying resources, especially teamwork and management capacity; table of activities for collaborating and building capacity at individual, organisation and systems level.

Step 6

Strategy. Bullet-list of headings to help you write your engagement strategy; wider factors beyond ROMA to consider.